What are anthocyanins?

Anthocyanins in food are naturally occurring plant pigments that give fruit and vegetables their deep purple, blue and red colours. Think red cabbage, blackberries,
blackcurrants and haskap berries. These
pigments are part of a family of plant compounds or polyphenols called flavonoids.

Why Your Body Loves Anthocyanins?

Flavonoids work in the background to support your body’s defences – they are the largest group of polyphenols. They help reduce oxidative stress, calm inflammation, and protect your cells from damage, functions that are especially important as you get older. That’s why you’ll often hear advice to “eat the rainbow.” Each colour in your food signals a different group of polyphenols, each offering something slightly unique to support your health.

Anthocyanins are a potent flavonoid that have been well studied for their role in ageing. Research has shown they may help protect your heart, support brain health, reduce inflammation, and slow some of the natural effects of ageing.

In large population studies, anthocyanin intake has been linked to:

· Slower cognitive decline with age

· Reduced risk of having a heart attack

· Reduced risk of developing type 2 diabetes

Haskap: One of the Richest Anthocyanin Berries

Haskap berries contain up to
four times more anthocyanins than blueberries.

They have a unique anthocyanin profile, with one specific anthocyanin called cyanidin-3-glucoside, known as C3G, making up around 85% of the total anthocyanin content.

Because Haskapa is made from freeze‑dried whole haskap berries, those pigments are concentrated into a fine powder that keeps the berry's intense colour and polyphenol capacity. Just a teaspoon of powder can deliver an anthocyanin intake similar to, or higher than, a large handful of fresh purple berries, but in a form that you can stir into breakfast in seconds.

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Which Haskapa will you choose?

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    Best Selling Organic Powder

    Easy-to-use superfood powder that is nutritionally-dense and blends easily with breakfast staples like yoghurt and porridge, and gives smoothies a brilliant boost. 

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    NEW! Protein Powder

    High-protein, wholefood nutrition - A perfect balance of protein, healthy fats and fibre to keep you feeling fuller for longer with all the benefits of the Hakskapa Superberry.

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    Award Winning Pure Juice Shots

    Our Award-winning organic haskap berry juice – All-natural, deep red deliciously tangy juice squeezed from organic berries. Winner of the Great Taste Award 2024.

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What Are Antioxidants?

Antioxidants are natural compounds in foods that help protect our bodies from damage caused by free radicals—harmful chemicals produced during normal cell processes. When free radicals exceed antioxidant defences, oxidative stress can damage DNA and other cell structures, contributing to long-term health conditions. Antioxidants in our diet may help combat this stress.

Anthocyanins are one type of antioxidant that supports health through various mechanisms. Haskap berries have been shown in scientific tests to contain up to three times more antioxidants than blueberries and higher levels than many other berries, though results vary depending on berry type, variety, growing conditions, ripeness, and testing methods.

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How Haskapa Makes Anthocyanins Easy?

Adding Haskapa Berry Powder to your routine is an uncomplicated way to increase anthocyanin intake without changing your entire diet.​

  • One small step, big impact: Stir a spoon of Haskapa into yoghurt, porridge, overnight oats or a smoothie, and you instantly turn your breakfast antioxidant‑packed meal.​​
  • Year‑round purple foods: Fresh berries are seasonal and perishable, but freeze‑dried powder keeps their pigment and polyphenol content stable
  • Real food, not a synthetic pill: We suggest getting anthocyanins from whole foods rather than isolated supplements, because the mix of vitamin C, fibre and other plant compounds seem to work together.​

For people over 30, when oxidative stress, workload and recovery demands often increase while time and energy decrease.

Recipes
Haskapa berries on a branch with green leaves

Bringing the Science Into Your Own Kitchen

Imagine turning yogurt purple or your green smoothie berry-rich with one scoop of Haskapa – a vivid sign you've added anthocyanins to your day.

Whether focusing on heart function, brain function, recovery from training, or more plant diversity in a busy routine, Haskapa offers a practical, great-tasting way to include these berry compounds every morning.

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References

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