The great taste awards: What makes them special

The Great Taste Awards is the UK's most prestigious food and drink competition, judged blindly by 165 expert judges (chefs, buyers, producers, retailers, food writers) who taste 12,500+ products annually.​

No marketing, no branding, no hype – just pure blind tasting excellence.

Try Haskapa

The journey:

2013: Haskapa's fresh haskap juice wins World's Best New Juice at the World Juice Awards. The berry's flavour potential is proven.​

2019: First freeze-dried Haskapa Berry Powder launches in UK. Early testers love the colour and versatility, but taste needed perfecting.

2022: Evie (founder) and food scientists refine freeze-drying process to maximize anthocyanin retention.

2023 Entry: Judges stunned by "clean, pure berry taste" from a powder. "This beats fresh berries in smoothies."

2024 Entry: Same product, same blind judging. "Outstanding consistency year-on-year. A benchmark for fruit powders."

The secret? Haskapa sources haskap berries from trusted growers and selects fruit harvested at peak ripeness for flavour and quality.

Why great taste matters more than marketing claims

  • Retailers trust it
  • Chefs respect it
  • Consumers love it

Haskapa's double gold puts it in elite company.

Join thousands tasting gold excellence – shop award-winning Haskapa.

Buy now

Why Haskapa?

4 Reasons to Try Haskapa:

Great Taste Gold (2023 & 2024) – blind-tested best-tasting berry powder
3x more antioxidants than blueberries – science-backed brain, heart, recovery
100% pure haskap – no sugar, no fillers, dissolves instantly
Easy daily ritual – 1 tsp transforms breakfast, smoothies, yoghurt

From farm to gold medal – the superfood that tastes as good as it works.

Our product collection

  •  

    Haskapa Superfood Berry Powder

    An easy-to-use powder with a naturally concentrated berry profile, blending easily into yoghurt, porridge, and smoothies.

    shop powder
  •  

    Haskapa Organic Superfood Berry Powder

    Organic version of our signature pure berry powder. This organic freeze-dried haskap berry powder is made with the whole berry and nothing else added.

    Shop organic powder
  • Black Haskapa container on a wooden surface with a light gray background
     

    The Haskapa Storage Jar

    Crafted from unique violet-tinted glass, this jar is more than just stylish. Its special design blocks out harmful light and moisture, keeping your berry powder fresh and protected.

    shop haskapa jar

References

1. Gołba M, Sokół-Łętowska A, Kucharska
AZ. Health properties and composition of honey- suckle berry Lonicera caerulea
L. An update on recent studies. Molecules. 2020;25(3):749.

2. Shimoyama Y, editor. The hascup – An introduction. Hokkaido
Government, IBURI Subprefectural Office, Department of Industrial Promotion,
Agricultural Affairs Division; 2008. Available from: http://www.iburi.pref.hokkaido.lg.jp/ss/num/hasukappu.htm

3. Thompson MM. Introducing haskap, Japanese blue honeysuckle. J
Am Pomol Soc. 2006;60(4):164–8.

4. Rupasinghe HPV, Arumuggam N, Amararathna M, De Silva ABKH.
The potential health benefits of haskap (Lonicera caerulea L.): Role of
cyanidin-3-O-glucoside. J Funct Foods. 2018;44:24–39.

5. De Silva ABKH, Rupasinghe HPV. Polyphenols composition and
antidiabetic properties in vitro of haskap (Lonicera caerulea L.) berries in
relation to cultivar and harvesting date. J Food Compos Anal. 2020;88:103402.

6. Igwe E, Charlton K, Probst Y. Usual dietary anthocyanin
intake, sources and their association with blood pressure in a representative
sample of Australian adults. J Hum Nutr Diet. 2019;32:10.1111/jhn.12647.

7. Kalt W, Cassidy A, Howard LR, Krikorian R, Stull AJ, Tremblay
F, Zamora-Ros R. Recent research on the health benefits of blueberries and
their anthocyanins. Adv Nutr. 2019 Jul 22;nmz065. https://doi.org/10.1093/advances/nmz065

8. Cassidy A, Mukamal KJ, Liu L, Franz M, Eliassen AH, Rimm EB.
High anthocyanin intake is associated with a reduced risk of myocardial
infarction in young and middle-aged women. Circulation. 2013;127(2):188–96.

9. Cassidy A, Bertoia M, Chiuve S, Flint A, Forman J, Rimm EB.
Habitual intake of anthocyanins and flavanones and risk of cardiovascular
disease in men. Am J Clin Nutr. 2016;104:587–94.

10. Cassidy A, O’Reilly ÉJ, Kay C, Sampson L, Franz M, Forman
JP, et al. Habitual intake of flavonoid subclasses and incident hypertension in
adults. Am J Clin Nutr. 2011;93(2):338– 47.

11. Devore EE, Kang JH, Breteler MM, Grodstein F. Dietary
intakes of berries and flavonoids in relation to cognitive decline. Ann Neurol.
2012;72(1):135–43.

12. Ahles S, Joris PJ, Plat J. Effects of berry anthocyanins on
cognitive performance, vascular function and cardiometabolic risk markers: A
systematic review of randomized placebo- controlled intervention studies in
humans. Int J Mol Sci. 2021;22(12):6482.

13. Jacques PF, Au R, Blumberg JB, Rogers GT, Shishtar E.
Long-term dietary flavonoid intake and risk of Alzheimer’s disease and related
dementias in the Framingham Offspring Cohort. Am J Clin Nutr. 2020.
doi:10.1093/ajcn/nqaa079.

14. Biswas D, Sarkar S, De Silva ABKH, D’Souza K, Kienesberger
P, Rupasinghe HPV, Pulinilkunnil T. Cyanidin-3-O-glucoside rich extract from
haskap berry improves glucose homeostasis and insulin sensitivity in
diet-induced obese mice. Can J Diabetes. 2018;42(5):S55.
doi:10.1016/j.jcjd.2018.08.16.

15. Bell L, Williams CM. A pilot dose–response study of the
acute effects of haskap berry extract (Lonicera caerulea L.) on cognition,
mood, and blood pressure in older adults. Eur J Nutr. 2018.
doi:10.1007/s00394-018-1877-9. https://doi.org/10.1007/s00394-018-1877-9

16. Howatson G, Snaith GC, Kimble R, Cowper G, Keane KM.
Improved endurance running performance following haskap berry (Lonicera
caerulea L.) ingestion. Nutrients. 2022;14(4):780. doi:10.3390/nu14040780. https://www.haskapa.com/pages/haskapa-and-sports-research