1. The haskap berry, also known as the honeyberry, is an edible blue honeysuckle, native to northern hemisphere countries including Canada, Japan and Russia, with the botanical name Lonicera caerulea.


2. Haskap berries grow on deciduous leafy bushes which have an amazing ability to survive hostile, freezing northern winters.


3. Haskaps are oval-rectangular in shape, often likened to elongated blueberries.


4. Each haskap berry contains two twin purple-blue berries inside, wrapped in an outer purple-blue skin, with deep crimson flesh.


5. The berries are delicious and taste unique. Their flavour profile is described as a distinctive blend of tangy and sweet.


6. Haskaps contain high levels of bioactive compounds especially anthocyanins, and other phytochemicals which are associated with health promoting benefits. Anthocyanins are naturally occurring plant pigments that give fruit and vegetables their deep purple, blue and red colours.

Haskap berries have a unique anthocyanin profile, with one specific anthocyanin called cyanidin-3-glucoside, known as C3G, making up around 85% of the total anthocyanin content.

7. Treasured for centuries in Japan, Russia and China, haskap berries were enjoyed as a wild crop berry and also used in traditional medicine.


8. The haskap was named by the indigenous Ainu people of northern Japan who knew it as the berry of long life and good eyesight.


9. Haskap plants are also known by other names, including honeyberry, blue honeysuckle and sweet berry honeysuckle.


10. Haskapa Superberry Powder is tasty, easy-to-blend and you need just one teaspoon a day. Use as you would other fruit or berry powders - simply add to smoothies, shakes, stir into breakfast cereal, porridge or yogurt. Haskap Superberry Powder is also brilliant in baking and desserts - adding natural colour and a unique delicious taste and a healthy kick.